Search Engine Marketing and Optimization

Welcome your Competition to page 5.

Aktion Webworks can help you understand and improve organic results.

More traffic allows more opportunities to meet your business goals. We run search engine optimization (SEO) campaigns and monitor search engine results (SERP) to help determine what we can do to put you ahead of the competition. We provide management of both natural organic SEO as well as ongoing paid campaigns like Google AdWords, Facebook Ads, and a variety of other advertising platforms. From SEO recommendations to uotsourced SEO management, we are your one stop shop for increased traffic and conversions.

Keywords

Keywords are critical to SEO. Search engines rely on keywords to understand the purpose of your website. When you create a page of content, the phrases expressed on each page are also tracked by search engines, commonly called keyword phrases. In the end, every word and phrase used in the content of your website can influence the way a search engine categorizes your message.

Sorting through all the keyword options, and incorporating them into the content of the website, can be a daunting task. The Aktion WebWorks team can help map out the key messages you wish to convey and identify clear objectives for the messaging on each page. Then business terms and keywords can be reviewed to identify the most commonly used words and phrases entered to search engines.

Competitive Analysis

One of the most important activities for any SEO process is the competitive analysis.  A competitive analysis is necessary to understand the full nature of your industry and how your business competes within it. With an assessment of the strengths and weaknesses of existing, and future competitors, the analysis supplies us with a strategic context through which to identify opportunities and threats. The AktionWebworks team will identify your SEO targets and provide fundamental input in establishing your overall strategy.

On Page Optimization

The words used in the metadata tags, in body text and in anchor text in external and internal links all play important roles in on-page search engine optimization (SEO).  On-Page Optimization Analysis will determine the important SEO content on your webpage URL the same way a search engine spider views your data.

Off-Page Optimization

In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. We will work with you to develop content management strategies that maximize your SEO.

Social Media

Social media has changed the web forever. Search engines have the ability to track the users that “like” or interact with your site, and improve your organic search results based on this criteria. Having a good plan for managing social media is an important part of an optimization strategy. Back links, blogging, Google +1, Facebook, Twitter, and LinkedIn are all used by search engines to determine your website’s relevance and increase your organic search returns.